The project "Local producers - carriers of sustainable development of Lika" was implemented

As part of the project "Local Producers - Drivers of Sustainable Development in Lika", which was co-financed by the Ministry of Agriculture, Forestry and Fisheries, the Lika Destination Cluster took a significant step in promoting agriculture and the rural area of ​​Lika, based on the principles of sustainable development.

The aim of the project was to ensure quality promotion of the products of local farmers, who were given the opportunity to improve the visibility of their products through project activities. During the implementation of the project, 20 agricultural producers were involved in the creation of promotional materials that were left for permanent use, which gave them tools for better promotion of their products on the market.

The project focused on the creation of educational and promotional materials, tailored to the needs of each producer, in order to improve the visibility of Lika's agricultural offer to the greatest extent possible. All promotional materials were created in accordance with high quality standards, emphasizing sustainable development as a key component of the entire project, and their presence on digital platforms was expanded through online channels.

The project enabled a better understanding of the needs and wishes of local producers in terms of promotion and development. Through the evaluation of all activities, directions for the future development and promotion of agriculture and rural areas in Lika were set, making the contributions to sustainable development sustainable in the long term. Ultimately, the project contributed to raising awareness about the importance of agriculture and rural areas.