Successes of the Lika Destination Cluster

The Lika Destination Cluster has been dedicated since its establishment to connecting local stakeholders, developing sustainable tourism, and strengthening the recognition of Lika as a unique destination. Through continuous work and close cooperation with all tourism stakeholders, the Cluster strives to contribute to the growth and development of the region.

Although the potential of Lika has always existed, it is only in recent years that it has begun to stand out under a common brand — the Cluster — which has enabled stronger networking among local stakeholders. As a result, the promotion of Lika has intensified, leading to an increase in tourist arrivals and greater recognition of the destination at both national and international levels. Through numerous projects and initiatives, we have achieved significant results that contribute not only to the promotion of the region but also to creating long-term value for the local community.

Achievements of the Lika Destination Cluster:

• Included among the Top 100 Sustainable Green Destinations in the world in 2020, 2021, and 2024
• Winner of the Green Destinations Bronze Award 2024
• Recognized among the 50 Best Sustainable Tourism Practices in the European Commission’s manual SUSTAINABLE EU TOURISM – Shaping the Tourism of Tomorrow
• Presented the Lika Quality system at the international ''Good Practice Webinar,'' organized by the Rural Pact Support Office in cooperation with the European Federation of Rural Tourism (RuralTour)
• Participated in the workshop “Strengthening Tourism Resilience to Climate Change” organized by the Ministry of Tourism and Sport, as a recognized example of successful destination development
• Engaged nearly 300 stakeholders in destination development through synergistic cooperation
• Developed and implemented the regional certificate "Lika Quality", which includes local producers and promotes authentic local products
• Created the Joint Ticket of Lika Destination, in cooperation with protected natural areas, encouraging longer tourist stays and raising awareness about nature conservation
• Implemented the project “Stay 3 Days in Lika” to promote the destination and its lesser-known areas
• Carried out over 30 projects focused on sustainable development, networking, and stakeholder cooperation
• Organized educational programs and workshops in collaboration with academic institutions and schools
• Served as an inspiration to other destinations through innovative approaches to sustainable tourism and destination branding
• Marked eight years of continuous work on branding and developing the Lika destination.

We always emphasize that the successes of the Lika Destination Cluster are not only the achievements of one organization but the result of the joint efforts of all those working in tourism across Lika. Every improvement in service, every step forward by our stakeholders contributes to the stronger positioning of Lika as a destination. Together with the Cluster, they are shaping a region that is becoming increasingly recognized and attractive. The growing attention of tourists and media alike confirms this, and we plan to continue moving in the same direction in the years to come.